Choosing The Right CBD Brand – Why Science & Traceability Is Important

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With a wave of new CBD brands entering the UK market, it can be challenging for consumers to know which one to pick as their go-to trusted provider of CBD. At Purity Hemp Company, we are on a mission to provide consumers with educational resources, equipping you with the knowledge to make informed buying decisions.

In this article, we are going to discuss why science and traceability are important elements that should be considered when choosing between different CBD products. Knowledge is power and this will enable you to successfully navigate the crowded CBD marketplace. You will then be able to clearly identify the good products from the bad.

Inevitably, there are always going to be a few rotten apples in any industry. The average wellness consumer is likely to only have a very limited understanding of the science behind CBD. With a basic understanding of CBD science and traceability, you will be able to make sure that you only pick the very best CBD products on the market.

We will be diving into and answering the following questions in this article:

• What is CBD?
• Is CBD scientifically proven?
• Are there clinical trials for CBD?
• What is CBD traceability?
• Why is CBD traceability important?

What is CBD?

CBD is just one of many chemical compounds that can be found in the cannabis plant. This belongs to a group of compounds known as cannabinoids. This group of compounds collectively represents the characteristics and properties of the cannabis plant. Cannabinoids can be isolated from the plant and consumed individually for a range of therapeutic benefits.

CBD is now more accessible than ever with a range of products on the market for consumers to choose from. This compound can be administered in many different ways, suiting a range of preferences. From CBD oil and CBD balm to CBD vape and CBD edibles, this compound has been incorporated into a long list of products for everyday wellbeing.

Is CBD scientifically proven?

Research into CBD is still ongoing. There is so much that we still don’t know about this cannabis-derived chemical compound. We do know CBD has anti-inflammatory properties and can support your overall wellbeing. Anecdotal evidence suggests CBD can offer a sense of calm and therapeutic relief to those that consume these products on a regular basis.

Like all substances that are introduced to the human body, CBD is going to do different things for different people. For some people, based on anecdotal evidence, CBD has helped to provide relief from the symptoms of anxiety. If certain CBD brands make bold promises or claims about their products in marketing materials, this should be a clear red flag.

The benefits of CBD are always going to vary from person to person. There will also be some variation based on the strength of the CBD in the products. As a CBD consumer, the best thing you can do is purchase these products without expectation and simply experiment. CBD products are not for everyone, but you should consider these on your wellness journey.

There are many scientific studies supporting the idea that cannabidiol can be used to manage pain and offer a sense of relief. It’s important to remember that humans can experience various types of pain. Studies have shown promising evidence to suggest that CBD could potentially support relief from chronic pain.

Are there clinical trials for CBD?

Dozens of clinical trials for CBD are currently taking place. We have noticed that the clinical trials typically focus on a particular ailment that CBD may be able to address. For instance, there have been some controlled clinical trials on CBD for anxiety and sleep. With more interest than ever in this chemical compound, scientists and researchers are ready to get stuck in and learn more about the properties and potential benefits of CBD.

What is CBD traceability?

CBD traceability is all about being able to trace the compound back to its origin. Typically, high-quality CBD brands have exceptional traceability. They will be able to tell you exactly where their CBD comes from, how it was extracted from the plant, and everything else that you need to know. These are very simple questions that any reputable CBD brand should be able to answer with confidence.

Why is CBD traceability important?

CBD traceability is important because it reflects on the transparency of a CBD brand. If they are unable to answer basic questions about where their products have come from, can you purchase CBD products from them with genuine confidence? This really is a dealbreaker for many consumers in the CBD marketplace. People want to have confidence in what they are buying.

At Purity Hemp Company, we are passionate about educating our customers on where our CBD is grown, how it is cultivated, and where it goes in the production process. There are three core components to CBD traceability: origin, production, and quality control. Do you know where the product originated from? Do you understand the production process? What measures are put in place to ensure quality control? These are all questions the consumer should be asking.

We actively encourage CBD consumers to ask these questions. CBD brands must be held to account. You should start by asking where the hemp plants are grown and harvested. You should then question the evidence of manufacturing regulations. You want to be able to see that the CBD products are approved by the relevant governing bodies.

From there, you should ask CBD brands for their third-party lab testing reports. These will offer valuable insights into the quality of the products that are being manufactured. All reputable CBD brands will be able to provide you with third-party lab testing reports at the drop of a hat. We strongly recommend that you did this if you are at all concerned about the potential quality of what you’re buying.

Final Thoughts on CBD Traceability

We hope that you now have a clear understanding of exactly what CBD traceability is and why it is an important component to identifying and purchasing high-quality CBD products on your wellness journey. If you have any questions about our CBD products, please do not hesitate to contact us and we will be more than happy to answer any questions you may have.