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How to Choose the Right CBD Product for You

How to Choose the Right CBD Product for You

With so many CBD products on the market, it can be hard to know where to start. The good news is that we’re here to help you find the right product that will suit your specific needs and lifestyle. 

There are six essential factors to consider when you choose a CBD product — type, strength, quality, method of consumption, cost and legal requirements. Let’s look at these in more detail. 

Want an answer now? Complete our CBD Quiz in minutes, and receive personalised product recommendations based on your needs. 

1. Type

There are three main types of CBD: full-spectrum, broad-spectrum and isolate. Each type has its own set of characteristics, and the right one for you will depend on your specific needs. 

  • Full-Spectrum CBD contains all of the compounds found in the hemp plant, including THC. This means that you will benefit from the entourage effect, where all the compounds work together to provide a greater therapeutic effect. 
  • Isolate CBD is “isolated” to remove all other compounds, including other cannabinoids. This leaves you with pure CBD,  which is ideal for those who are sensitive to the other compounds found in the hemp plant. 
  • Broad-spectrum is where you’ll find the middle ground — all occurring compounds are found except THC. This means that you will not experience the “high” associated with THC, nor risk a positive drug test, but you will still benefit from the entourage effect from the other compounds. This maximises your chances of feeling the therapeutic benefits, while eliminating the risk of consuming THC.

2. Strength

Next, consider what strength you need. The concentration of CBD oil is the amount of the active compound in the mixture, and this will typically range from 5 to 50%, with 50% on the stronger end of the spectrum

  • For beginners, we’d recommend a dose on the lower end – 5%.
  • For those looking for a stronger dose to support their wellness – 10-20%. 
  • For experienced users who want maximum results – 40-50%. 

It is difficult to overdose on CBD as the toxic dose for CBD is high, and not considered to be lethal. That being said, our general advice is to go low and slow. This means you start with a low dose, and (slowly) build it up until you find one that works for you. The dropper cap with a CBD oil, and the pre-measured dose in edibles, should make it even simpler to take a safe dosage.

3. Quality

Do your research! Regardless of what type of CBD you go for, it should be from a reputable brand that uses safe and certified processes, and is transparent about their ingredients and manufacturing processes.  Make sure that the product is free from contaminants, and extracted from organic and non-GMO hemp with CO2 extraction. In addition, check for lab results and quality assurance proof, make sure the percentage and total content is on the bottle, and read verified reviews from previous customers to gauge a better understanding of the product’s value. 

At Purity Hemp, we can trace our products from seed to shelf — we grow our organic hemp in nutrient-rich soil and predictable climates to produce the perfect plant, which is then farmed using sustainable and quality-assured processes. This is extracted with C02 extraction, the safest and cleanest method, and then lab tested by independent analysts, before reaching the customer in its 100% THC-free form.

4. Method of Consumption 

There are three main methods of consumption for CBD.

  • Oral Consumption: oils, capsules, and edibles taken as a supplement or added to food or drinks. 
  • Sublingual Consumption: oil that is held under the tongue for a few minutes, and then swallowed. 
  • Topical: creams, lotions, and balms that are applied to the skin.

What type(s) of product you use will come down to personal preference. However, there are some general rules of thumb.

If you require a faster-acting method of consumption, then sublingual consumption is the best option. However, if you want a more convenient, discreet or tastier dosage, then oral consumption is for you. For those that require CBD for pain relief or muscle recuperation, topicals are best as these are formulated to target sore muscles and joints.

You will also want to consider when you’ll be taking CBD. For a morning boost or evening relaxation, a CBD-infused tea or coffee is our preferred option. However, for a “quick fix” to boost focus, we’d go for an oral or sublingual consumption that can be taken while you work. 

5. Cost

Depending on the type and strength of the product, CBD can vary in price, so it’s important to choose a product that is within your budget — and that you can afford long-term. It’s worth remembering that a more affordable product can be a worse investment because, although the product is cheaper, the results are much less effective than their counterparts. In that sense, you’re paying less for little to no results, opposed to paying a reasonable price for effective results. 

Make sure that the CBD product you choose is legal in your area, and complies with any additional laws and regulations. If you opt for a reputable brand in your area with good reviews and quality-assured products, like UK-based Purity Hemp, then you’re in good hands. 

You should also keep in mind that full-spectrum CBD can show up on drug tests because it contains a trace amount of Tetrahydrocannabinol (THC), the psychoactive compound in cannabis.

If you’re a sportsperson, or otherwise face regular drug tests in your line of work, you should opt for broad-spectrum products instead. This means you can experience the therapeutic benefits of CBD, with zero risk of legal implications. 


We are Purity Hemp, the UK’s #1 Online CBD Shop. Backed by science, and built on the principles of traceability, transparently & trust, we are dedicated to improving the health & well-being of all our customers

We are proud to be one of the only companies to guarantee full traceability from seed to shelf with our premium CBD products, available to purchase online.

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Directions for Use:

  • Shake well before use
  • Add dose directly to your pet’s food, stirring it in if necessary
  • Use up to twice daily – (See dosage table for guidelines)
  • Store in a cool dry place out of direct sunlight

Weight of Pet Regular Dosage Strong Dosage
Up to 20lbs/9kg 1 to 4 drops 4 to 8 drops
20 to 40lbs/9-18kg 2 to 8 drops 8 to 16 drops
Over 40lbs/18kg 4 to 20 drops 16 to 40 drops

Contains Zero THC, chlorophyll free

*This product is sold for use by pets only, as it contains CBD Isolate.

We recommend discussing the use of CBD with a qualified vet, especially if your pet is pregnant or nursing a litter.

Keep out of sight or reach of children.